NASDAQ
BZUN

Baozun Inc

Internet Retail
Consumer Cyclical

Prices are adjusted according to historical splits.

Baozun Inc Stock Price

Vitals

Today's Low:
$3.42
Today's High:
$3.61
Open Price:
$3.52
52W Low:
$3.41
52W High:
$12.09
Prev. Close:
$3.56
Volume:
847315

Company Statistics

Market Cap.:
$248.85 million
Book Value:
68.037
Revenue TTM:
$8.30 billion
Operating Margin TTM:
-0.43%
Gross Profit TTM:
$3.46 billion
Profit Margin:
-7.4%
Return on Assets TTM:
-0.22%
Return on Equity TTM:
-9.51%

Company Profile

Baozun Inc had its IPO on 2015-05-21 under the ticker symbol BZUN.

The company operates in the Consumer Cyclical sector and Internet Retail industry. Baozun Inc has a staff strength of 7,588 employees.

Stock update

Shares of Baozun Inc opened at $3.52 at the start of the last trading session i.e. 2023-09-12.

The stocks traded within a range of $3.42 - $3.61, and closed at $3.45.

This is a -3.09% slip from the previous day's closing price.

A total volume of 847,315 shares were traded at the close of the day’s session.

In the last one week, shares of Baozun Inc have slipped by -15.23%.

Baozun Inc's Key Ratios

Baozun Inc has a market cap of $248.85 million, indicating a price to book ratio of 0.5146 and a price to sales ratio of 0.0344.

In the last 12-months Baozun Inc’s revenue was $8.30 billion with a gross profit of $3.46 billion and an EBITDA of $157.52 million. The EBITDA ratio measures Baozun Inc's overall financial performance and is widely used to measure its profitability.

In the trailing 12-month period, Baozun Inc’s operating margin was -0.43% while its return on assets stood at -0.22% with a return of equity of -9.51%.

In Q1, Baozun Inc’s quarterly earnings growth was a negative -47.6% while revenue growth was a negative 4.9%.

Baozun Inc’s PE and PEG Ratio

Forward PE
11.534
Trailing PE
0
PEG
23.47

Its diluted EPS in the last 12-months stands at $-1.49 per share while it has a forward price to earnings multiple of 11.534 and a PEG multiple of 23.47. A low price to earnings ratio can mean the stock is attractively valued while a high ratio suggests the stock may be overvalued.

The PEG on the other hand provides a broader view compared to the P/E ratio and gives greater insight into Baozun Inc’s profitability.

Baozun Inc stock is trading at a EV to sales ratio of 0.0234 and a EV to EBITDA ratio of -0.9696. Its price to sales ratio in the trailing 12-months stood at 0.0344.

Baozun Inc stock pays annual dividends of $0 per share, indicating a yield of 0% and a payout ratio of 0%.

Balance sheet and cash flow metrics

Total Assets
$9.95 billion
Total Liabilities
$3.37 billion
Operating Cash Flow
$0
Capital Expenditure
$206.96 million
Dividend Payout Ratio
0%

Baozun Inc ended 2024 with $9.95 billion in total assets and $0 in total liabilities. Its intangible assets were valued at $9.95 billion while shareholder equity stood at $4.01 billion.

Baozun Inc ended 2024 with $0 in deferred long-term liabilities, $3.37 billion in other current liabilities, 101000.00 in common stock, $-311712000.00 in retained earnings and $336.33 million in goodwill. Its cash balance stood at $1.55 billion and cash and short-term investments were $2.85 billion. The company’s total short-term debt was $1,568,325,000 while long-term debt stood at $0.

Baozun Inc’s total current assets stands at $6.81 billion while long-term investments were $323.22 million and short-term investments were $1.31 billion. Its net receivables were $1.91 billion compared to accounts payable of $444.41 million and inventory worth $1.13 billion.

In 2024, Baozun Inc's operating cash flow was $0 while its capital expenditure stood at $206.96 million.

Comparatively, Baozun Inc paid $0 in dividends in 2024.

Other key metrics

Current Trading Price
$3.45
52-Week High
$12.09
52-Week Low
$3.41
Analyst Target Price
$9.34

Baozun Inc stock is currently trading at $3.45 per share. It touched a 52-week high of $12.09 and a 52-week low of $12.09. Analysts tracking the stock have a 12-month average target price of $9.34.

Its 50-day moving average was $4.19 and 200-day moving average was $5.12 The short ratio stood at 6.24 indicating a short percent outstanding of 0%.

Around 0% of the company’s stock are held by insiders while 3206.4% are held by institutions.

Frequently Asked Questions About Baozun Inc

The stock symbol (also called stock or share ticker) of Baozun Inc is BZUN

The IPO of Baozun Inc took place on 2015-05-21

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About

Baozun Inc., through its subsidiaries, provides e-commerce solutions to brand partners in the People’s Republic of China. The company offers IT infrastructure setup and integration, online store design and setup, online store operations, visual merchandising and marketing campaigns, customer services, and warehousing and order fulfilment. It serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods, and mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People’s Republic of China.

Address

No. 1-9, West Jiangchang Road, Shanghai, China, 200436