Baozun Inc

Company Profile

Baozun Inc had its IPO on 2015-05-21 under the ticker symbol BZUN.

The company operates in the Consumer Cyclical sector and Internet Retail industry. Baozun Inc has a staff strength of 7,588 employees.

Stock update

Shares of Baozun Inc opened at $3.52 at the start of the last trading session i.e. 2023-09-12.

The stocks traded within a range of $3.42 - $3.61, and closed at $3.45.

This is a -3.09% slip from the previous day's closing price.

A total volume of 847,315 shares were traded at the close of the day’s session.

In the last one week, shares of Baozun Inc have slipped by -15.23%.

Baozun Inc's Key Ratios

Baozun Inc has a market cap of $248.85 million, indicating a price to book ratio of 0.5146 and a price to sales ratio of 0.0344.

In the last 12-months Baozun Inc’s revenue was $8.30 billion with a gross profit of $3.46 billion and an EBITDA of $157.52 million. The EBITDA ratio measures Baozun Inc's overall financial performance and is widely used to measure its profitability.

In the trailing 12-month period, Baozun Inc’s operating margin was -0.43% while its return on assets stood at -0.22% with a return of equity of -9.51%.

In Q1, Baozun Inc’s quarterly earnings growth was a negative -47.6% while revenue growth was a negative 4.9%.

Baozun Inc’s PE and PEG Ratio

Forward PE

11.534

Trailing PE

0

PEG

23.47

Its diluted EPS in the last 12-months stands at $-1.49 per share while it has a forward price to earnings multiple of 11.534 and a PEG multiple of 23.47. A low price to earnings ratio can mean the stock is attractively valued while a high ratio suggests the stock may be overvalued.

The PEG on the other hand provides a broader view compared to the P/E ratio and gives greater insight into Baozun Inc’s profitability.

Baozun Inc stock is trading at a EV to sales ratio of 0.0234 and a EV to EBITDA ratio of -0.9696. Its price to sales ratio in the trailing 12-months stood at 0.0344.

Baozun Inc stock pays annual dividends of $0 per share, indicating a yield of 0% and a payout ratio of 0%.

Balance sheet and cash flow metrics

Total Assets

$9.95 billion

Total Liabilities

$3.37 billion

Operating Cash Flow

$0

Capital Expenditure

$206.96 million

Dividend Payout Ratio

0%

Baozun Inc ended 2024 with $9.95 billion in total assets and $0 in total liabilities. Its intangible assets were valued at $9.95 billion while shareholder equity stood at $4.01 billion.

Baozun Inc ended 2024 with $0 in deferred long-term liabilities, $3.37 billion in other current liabilities, 101000.00 in common stock, $-311712000.00 in retained earnings and $336.33 million in goodwill. Its cash balance stood at $1.55 billion and cash and short-term investments were $2.85 billion. The company’s total short-term debt was $1,568,325,000 while long-term debt stood at $0.

Baozun Inc’s total current assets stands at $6.81 billion while long-term investments were $323.22 million and short-term investments were $1.31 billion. Its net receivables were $1.91 billion compared to accounts payable of $444.41 million and inventory worth $1.13 billion.

In 2024, Baozun Inc's operating cash flow was $0 while its capital expenditure stood at $206.96 million.

Comparatively, Baozun Inc paid $0 in dividends in 2024.

Other key metrics

Current Trading Price

$3.45

52-Week High

$12.09

52-Week Low

$3.41

Analyst Target Price

$9.34

Baozun Inc stock is currently trading at $3.45 per share. It touched a 52-week high of $12.09 and a 52-week low of $12.09. Analysts tracking the stock have a 12-month average target price of $9.34.

Its 50-day moving average was $4.19 and 200-day moving average was $5.12 The short ratio stood at 6.24 indicating a short percent outstanding of 0%.

Around 0% of the company’s stock are held by insiders while 3206.4% are held by institutions.