True Drinks Holdings

Consumer Defensive

Prices are adjusted according to historical splits.

True Drinks Holdings Stock Price


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Company Statistics

Market Cap.:
$20.24 million
Book Value:
Revenue TTM:
$28.38 million
Operating Margin TTM:
Gross Profit TTM:
$11.07 million
Profit Margin:
Return on Assets TTM:
Return on Equity TTM:

Company Profile

True Drinks Holdings had its IPO on under the ticker symbol CHUC.

The company operates in the Consumer Defensive sector and Tobacco industry. True Drinks Holdings has a staff strength of 40 employees.

Stock update

Shares of True Drinks Holdings opened at $0.1 at the start of the last trading session i.e. 2023-03-24.

The stocks traded within a range of $0.1 - $0.1, and closed at $0.1.

This is a +7% increase from the previous day's closing price.

A total volume of 30,200 shares were traded at the close of the day’s session.

In the last one week, shares of True Drinks Holdings have slipped by -0.41%.

True Drinks Holdings's Key Ratios

True Drinks Holdings has a market cap of $20.24 million, indicating a price to book ratio of 7.4401 and a price to sales ratio of 0.9251.

In the last 12-months True Drinks Holdings’s revenue was $28.38 million with a gross profit of $11.07 million and an EBITDA of $747000. The EBITDA ratio measures True Drinks Holdings's overall financial performance and is widely used to measure its profitability.

In the trailing 12-month period, True Drinks Holdings’s operating margin was 1.58% while its return on assets stood at 3.39% with a return of equity of 103.76%.

In Q3, True Drinks Holdings’s quarterly earnings growth was a negative -90.2% while revenue growth was a positive 23.1%.

True Drinks Holdings’s PE and PEG Ratio

Forward PE
Trailing PE

Its diluted EPS in the last 12-months stands at $0 per share while it has a forward price to earnings multiple of 0 and a PEG multiple of . A low price to earnings ratio can mean the stock is attractively valued while a high ratio suggests the stock may be overvalued.

The PEG on the other hand provides a broader view compared to the P/E ratio and gives greater insight into True Drinks Holdings’s profitability.

True Drinks Holdings stock is trading at a EV to sales ratio of 0.991 and a EV to EBITDA ratio of 7.8256. Its price to sales ratio in the trailing 12-months stood at 0.9251.

True Drinks Holdings stock pays annual dividends of $0 per share, indicating a yield of 0% and a payout ratio of 0%.

Balance sheet and cash flow metrics

Total Assets
$9.47 million
Total Liabilities
$5.27 million
Operating Cash Flow
Capital Expenditure
Dividend Payout Ratio

True Drinks Holdings ended 2023 with $9.47 million in total assets and $0 in total liabilities. Its intangible assets were valued at $9.47 million while shareholder equity stood at $3.53 million.

True Drinks Holdings ended 2023 with $0 in deferred long-term liabilities, $5.27 million in other current liabilities, 218000.00 in common stock, $-4544000.00 in retained earnings and $0 in goodwill. Its cash balance stood at $466000.00 and cash and short-term investments were $0. The company’s total short-term debt was $0 while long-term debt stood at $150000.00.

True Drinks Holdings’s total current assets stands at $8.15 million while long-term investments were $0 and short-term investments were $0. Its net receivables were $1.60 million compared to accounts payable of $1.51 million and inventory worth $5.13 million.

In 2023, True Drinks Holdings's operating cash flow was $-76000.00 while its capital expenditure stood at $76000.

Comparatively, True Drinks Holdings paid $0 in dividends in 2023.

Other key metrics

Current Trading Price
52-Week High
52-Week Low
Analyst Target Price

True Drinks Holdings stock is currently trading at $0.1 per share. It touched a 52-week high of $0.259 and a 52-week low of $0.259. Analysts tracking the stock have a 12-month average target price of $.

Its 50-day moving average was $0.1 and 200-day moving average was $0.1 The short ratio stood at 0.06 indicating a short percent outstanding of 0%.

Around 6952.8% of the company’s stock are held by insiders while 589.1% are held by institutions.

Frequently Asked Questions About True Drinks Holdings

The stock symbol (also called stock or share ticker) of True Drinks Holdings is CHUC

The IPO of True Drinks Holdings took place on

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Charlie’s Holdings, Inc., together with its subsidiaries, formulates, markets, and distributes nicotine-based vapor products in the United States and internationally. It sells its products through distributors, specialty retailers, and third-party online resellers to approximately 80 countries, primarily, including the United Kingdom, Italy, Spain, New Zealand, Australia, and Canada. The company was formerly known as True Drinks Holdings, Inc. and changed its name to Charlie’s Holdings, Inc. Charlie’s Holdings, Inc. was founded in 2014 and is headquartered in Costa Mesa, California.


1007 Brioso Drive, Costa Mesa, CA, United States, 92627