NASDAQ
DRCT

Direct Digital Holdings Inc

Advertising Agencies
Communication Services

Prices are adjusted according to historical splits.

Direct Digital Holdings Inc Stock Price

Vitals

Today's Low:
$2.2
Today's High:
$2.39
Open Price:
$2.2001
52W Low:
$1.16
52W High:
$6.53
Prev. Close:
$2.2
Volume:
18056

Company Statistics

Market Cap.:
$47.36 million
Book Value:
0.228
Revenue TTM:
$99.21 million
Operating Margin TTM:
7.31%
Gross Profit TTM:
$28.00 million
Profit Margin:
3.53%
Return on Assets TTM:
10.2%
Return on Equity TTM:
135.67%

Company Profile

Direct Digital Holdings Inc had its IPO on 2022-02-11 under the ticker symbol DRCT.

The company operates in the Communication Services sector and Advertising Agencies industry. Direct Digital Holdings Inc has a staff strength of 69 employees.

Stock update

Shares of Direct Digital Holdings Inc opened at $2.2 at the start of the last trading session i.e. 2023-09-12.

The stocks traded within a range of $2.2 - $2.39, and closed at $2.34.

This is a +6.36% increase from the previous day's closing price.

A total volume of 18,056 shares were traded at the close of the day’s session.

In the last one week, shares of Direct Digital Holdings Inc have slipped by -4.1%.

Direct Digital Holdings Inc's Key Ratios

Direct Digital Holdings Inc has a market cap of $47.36 million, indicating a price to book ratio of 1.852 and a price to sales ratio of 0.1245.

In the last 12-months Direct Digital Holdings Inc’s revenue was $99.21 million with a gross profit of $28.00 million and an EBITDA of $9.22 million. The EBITDA ratio measures Direct Digital Holdings Inc's overall financial performance and is widely used to measure its profitability.

In the trailing 12-month period, Direct Digital Holdings Inc’s operating margin was 7.31% while its return on assets stood at 10.2% with a return of equity of 135.67%.

In Q1, Direct Digital Holdings Inc’s quarterly earnings growth was a negative -99.6% while revenue growth was a positive 86.7%.

Direct Digital Holdings Inc’s PE and PEG Ratio

Forward PE
4.6555
Trailing PE
8.7895
PEG

Its diluted EPS in the last 12-months stands at $0.38 per share while it has a forward price to earnings multiple of 4.6555 and a PEG multiple of . A low price to earnings ratio can mean the stock is attractively valued while a high ratio suggests the stock may be overvalued.

The PEG on the other hand provides a broader view compared to the P/E ratio and gives greater insight into Direct Digital Holdings Inc’s profitability.

Direct Digital Holdings Inc stock is trading at a EV to sales ratio of 0.3755 and a EV to EBITDA ratio of 4.5393. Its price to sales ratio in the trailing 12-months stood at 0.1245.

Direct Digital Holdings Inc stock pays annual dividends of $0 per share, indicating a yield of 0% and a payout ratio of 0%.

Balance sheet and cash flow metrics

Total Assets
$56.81 million
Total Liabilities
$25.06 million
Operating Cash Flow
$-48212.00
Capital Expenditure
$48212
Dividend Payout Ratio
0%

Direct Digital Holdings Inc ended 2024 with $56.81 million in total assets and $0 in total liabilities. Its intangible assets were valued at $56.81 million while shareholder equity stood at $3.79 million.

Direct Digital Holdings Inc ended 2024 with $0 in deferred long-term liabilities, $25.06 million in other current liabilities, 14531.00 in common stock, $-4445995.00 in retained earnings and $6.52 million in goodwill. Its cash balance stood at $4.05 million and cash and short-term investments were $4.05 million. The company’s total short-term debt was $746,989 while long-term debt stood at $22.91 million.

Direct Digital Holdings Inc’s total current assets stands at $29.97 million while long-term investments were $0 and short-term investments were $0. Its net receivables were $25.03 million compared to accounts payable of $17.70 million and inventory worth $0.

In 2024, Direct Digital Holdings Inc's operating cash flow was $-48212.00 while its capital expenditure stood at $48212.

Comparatively, Direct Digital Holdings Inc paid $0 in dividends in 2024.

Other key metrics

Current Trading Price
$2.34
52-Week High
$6.53
52-Week Low
$1.16
Analyst Target Price
$7.56

Direct Digital Holdings Inc stock is currently trading at $2.34 per share. It touched a 52-week high of $6.53 and a 52-week low of $6.53. Analysts tracking the stock have a 12-month average target price of $7.56.

Its 50-day moving average was $2.59 and 200-day moving average was $3.27 The short ratio stood at 2.29 indicating a short percent outstanding of 0%.

Around 137.8% of the company’s stock are held by insiders while 1116.4% are held by institutions.

Frequently Asked Questions About Direct Digital Holdings Inc

The stock symbol (also called stock or share ticker) of Direct Digital Holdings Inc is DRCT

The IPO of Direct Digital Holdings Inc took place on 2022-02-11

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About

Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company’s platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, and other sectors with a focus on small and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.

Address

1233 West Loop South, Houston, TX, United States, 77027