NYSE
HOG

Harley-Davidson Inc

Recreational Vehicles
Consumer Cyclical

Prices are adjusted according to historical splits.

Harley-Davidson Inc Stock Price

Vitals

Today's Low:
$32.63
Today's High:
$33.54
Open Price:
$32.63
52W Low:
$30.5365
52W High:
$51.0659
Prev. Close:
$32.56
Volume:
1070479

Company Statistics

Market Cap.:
$4.61 billion
Book Value:
22.507
Revenue TTM:
$6.03 billion
Operating Margin TTM:
16.51%
Gross Profit TTM:
$1.84 billion
Profit Margin:
13.03%
Return on Assets TTM:
5.15%
Return on Equity TTM:
26.66%

Company Profile

Harley-Davidson Inc had its IPO on 1987-11-05 under the ticker symbol HOG.

The company operates in the Consumer Cyclical sector and Recreational Vehicles industry. Harley-Davidson Inc has a staff strength of 6,300 employees.

Stock update

Shares of Harley-Davidson Inc opened at $32.63 at the start of the last trading session i.e. 2023-09-12.

The stocks traded within a range of $32.63 - $33.54, and closed at $33.47.

This is a +2.79% increase from the previous day's closing price.

A total volume of 1,070,479 shares were traded at the close of the day’s session.

In the last one week, shares of Harley-Davidson Inc have slipped by -1.68%.

Harley-Davidson Inc's Key Ratios

Harley-Davidson Inc has a market cap of $4.61 billion, indicating a price to book ratio of 2.3743 and a price to sales ratio of 1.1688.

In the last 12-months Harley-Davidson Inc’s revenue was $6.03 billion with a gross profit of $1.84 billion and an EBITDA of $1.14 billion. The EBITDA ratio measures Harley-Davidson Inc's overall financial performance and is widely used to measure its profitability.

In the trailing 12-month period, Harley-Davidson Inc’s operating margin was 16.51% while its return on assets stood at 5.15% with a return of equity of 26.66%.

In Q2, Harley-Davidson Inc’s quarterly earnings growth was a negative -16.4% while revenue growth was a negative 1.6%.

Harley-Davidson Inc’s PE and PEG Ratio

Forward PE
9.3545
Trailing PE
6.1203
PEG
1.5913

Its diluted EPS in the last 12-months stands at $5.32 per share while it has a forward price to earnings multiple of 9.3545 and a PEG multiple of 1.5913. A low price to earnings ratio can mean the stock is attractively valued while a high ratio suggests the stock may be overvalued.

The PEG on the other hand provides a broader view compared to the P/E ratio and gives greater insight into Harley-Davidson Inc’s profitability.

Harley-Davidson Inc stock is trading at a EV to sales ratio of 2.1687 and a EV to EBITDA ratio of 11.0673. Its price to sales ratio in the trailing 12-months stood at 1.1688.

Harley-Davidson Inc stock pays annual dividends of $0.645 per share, indicating a yield of 1.97% and a payout ratio of 12.27%.

Balance sheet and cash flow metrics

Total Assets
$12.02 billion
Total Liabilities
$2.47 billion
Operating Cash Flow
$-345196000.00
Capital Expenditure
$41.41 million
Dividend Payout Ratio
12.27%

Harley-Davidson Inc ended 2024 with $12.02 billion in total assets and $0 in total liabilities. Its intangible assets were valued at $12.02 billion while shareholder equity stood at $3.19 billion.

Harley-Davidson Inc ended 2024 with $31.52 million in deferred long-term liabilities, $2.47 billion in other current liabilities, 1712000.00 in common stock, $2.92 billion in retained earnings and $62.45 million in goodwill. Its cash balance stood at $1.52 billion and cash and short-term investments were $1.52 billion. The company’s total short-term debt was $1,300,056,000 while long-term debt stood at $5.77 billion.

Harley-Davidson Inc’s total current assets stands at $5.01 billion while long-term investments were $0 and short-term investments were $0. Its net receivables were $2.31 billion compared to accounts payable of $359.43 million and inventory worth $846.03 million.

In 2024, Harley-Davidson Inc's operating cash flow was $-345196000.00 while its capital expenditure stood at $41.41 million.

Comparatively, Harley-Davidson Inc paid $0.12 in dividends in 2024.

Other key metrics

Current Trading Price
$33.47
52-Week High
$51.0659
52-Week Low
$30.5365
Analyst Target Price
$46.88

Harley-Davidson Inc stock is currently trading at $33.47 per share. It touched a 52-week high of $51.0659 and a 52-week low of $51.0659. Analysts tracking the stock have a 12-month average target price of $46.88.

Its 50-day moving average was $35.09 and 200-day moving average was $38.67 The short ratio stood at 2.5 indicating a short percent outstanding of 0%.

Around 73.5% of the company’s stock are held by insiders while 8920.7% are held by institutions.

Frequently Asked Questions About Harley-Davidson Inc

The stock symbol (also called stock or share ticker) of Harley-Davidson Inc is HOG

The IPO of Harley-Davidson Inc took place on 1987-11-05

Similar Industry Stocks (Recreational Vehicles)

Last Price
Chg
Chg%
$2.02
0
0%
$88.34
3.86
+4.57%
$10.65
0
0%
$763.3
-17.45
-2.24%
$4.11
-0.11
-2.61%
$87.61
-4.09
-4.46%
Agile Thrpe (AGRX)
$2.14
-0.11
-4.89%
$91.57
-3.6
-3.78%
$0.07
-0
-5.29%
$14.46
-0.05
-0.34%

Most Active

Last Price
Chg
Chg%
Amyris Inc (AMRS)
$0.14
0.07
+100%
$0.12
0.04
+45.29%
$0.96
0.05
+5.4%
$1.34
-0.35
-20.71%
Humbl Inc (HMBL)
$0
0
0%

Top Gainers

Last Price
Chg
Chg%
$0
0
+172200%
$0
0
+51200%
$283
280.03
+9428.62%
$11.2
10.57
+1667.68%
Latch Inc (LTCHW)
$0.01
-0.03
+1550%

Top Losers

Last Price
Chg
Chg%
$0.19
-123.15
-99.85%
$0
-0.11
-99.55%
$0
-0
-97.96%
$0
-0.01
-93.94%
$0.01
-0.06
-92.24%

About

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Address

3700 West Juneau Avenue, Milwaukee, WI, United States, 53208