NASDAQ
PRPL

Purple Innovation Inc

Fixtures & Appliances
Consumer Cyclical

Prices are adjusted according to historical splits.

Purple Innovation Inc Stock Price

Vitals

Today's Low:
$2.15
Today's High:
$2.2801
Open Price:
$2.21
52W Low:
$2.02
52W High:
$6.7552
Prev. Close:
$2.2
Volume:
350581

Company Statistics

Market Cap.:
$243.23 million
Book Value:
1.679
Revenue TTM:
$518.65 million
Operating Margin TTM:
-12.55%
Gross Profit TTM:
$210.58 million
Profit Margin:
-24.81%
Return on Assets TTM:
-7.93%
Return on Equity TTM:
-65.02%

Company Profile

Purple Innovation Inc had its IPO on 2015-10-29 under the ticker symbol PRPL.

The company operates in the Consumer Cyclical sector and Fixtures & Appliances industry. Purple Innovation Inc has a staff strength of 1,600 employees.

Stock update

Shares of Purple Innovation Inc opened at $2.21 at the start of the last trading session i.e. 2023-09-12.

The stocks traded within a range of $2.15 - $2.28, and closed at $2.18.

This is a -0.91% slip from the previous day's closing price.

A total volume of 350,581 shares were traded at the close of the day’s session.

In the last one week, shares of Purple Innovation Inc have slipped by -5.22%.

Purple Innovation Inc's Key Ratios

Purple Innovation Inc has a market cap of $243.23 million, indicating a price to book ratio of 1.7679 and a price to sales ratio of 0.7331.

In the last 12-months Purple Innovation Inc’s revenue was $518.65 million with a gross profit of $210.58 million and an EBITDA of $-42283000. The EBITDA ratio measures Purple Innovation Inc's overall financial performance and is widely used to measure its profitability.

In the trailing 12-month period, Purple Innovation Inc’s operating margin was -12.55% while its return on assets stood at -7.93% with a return of equity of -65.02%.

In Q2, Purple Innovation Inc’s quarterly earnings growth was a negative -60.2% while revenue growth was a negative 16.1%.

Purple Innovation Inc’s PE and PEG Ratio

Forward PE
294.1176
Trailing PE
0
PEG
2.004

Its diluted EPS in the last 12-months stands at $-1.49 per share while it has a forward price to earnings multiple of 294.1176 and a PEG multiple of 2.004. A low price to earnings ratio can mean the stock is attractively valued while a high ratio suggests the stock may be overvalued.

The PEG on the other hand provides a broader view compared to the P/E ratio and gives greater insight into Purple Innovation Inc’s profitability.

Purple Innovation Inc stock is trading at a EV to sales ratio of 0.8821 and a EV to EBITDA ratio of -30.7251. Its price to sales ratio in the trailing 12-months stood at 0.7331.

Purple Innovation Inc stock pays annual dividends of $0 per share, indicating a yield of 0% and a payout ratio of 0%.

Balance sheet and cash flow metrics

Total Assets
$400.69 million
Total Liabilities
$91.86 million
Operating Cash Flow
$-2725000.00
Capital Expenditure
$2.73 million
Dividend Payout Ratio
0%

Purple Innovation Inc ended 2024 with $400.69 million in total assets and $0 in total liabilities. Its intangible assets were valued at $400.69 million while shareholder equity stood at $176.83 million.

Purple Innovation Inc ended 2024 with $0 in deferred long-term liabilities, $91.86 million in other current liabilities, 11000.00 in common stock, $-412323000.00 in retained earnings and $5.02 million in goodwill. Its cash balance stood at $26.95 million and cash and short-term investments were $26.95 million. The company’s total short-term debt was $14,390,000 while long-term debt stood at $0.

Purple Innovation Inc’s total current assets stands at $137.67 million while long-term investments were $0 and short-term investments were $0. Its net receivables were $22.77 million compared to accounts payable of $48.74 million and inventory worth $78.40 million.

In 2024, Purple Innovation Inc's operating cash flow was $-2725000.00 while its capital expenditure stood at $2.73 million.

Comparatively, Purple Innovation Inc paid $0 in dividends in 2024.

Other key metrics

Current Trading Price
$2.18
52-Week High
$6.7552
52-Week Low
$2.02
Analyst Target Price
$4.86

Purple Innovation Inc stock is currently trading at $2.18 per share. It touched a 52-week high of $6.7552 and a 52-week low of $6.7552. Analysts tracking the stock have a 12-month average target price of $4.86.

Its 50-day moving average was $2.64 and 200-day moving average was $3.57 The short ratio stood at 8.09 indicating a short percent outstanding of 0%.

Around 376.8% of the company’s stock are held by insiders while 9326% are held by institutions.

Frequently Asked Questions About Purple Innovation Inc

The stock symbol (also called stock or share ticker) of Purple Innovation Inc is PRPL

The IPO of Purple Innovation Inc took place on 2015-10-29

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About

Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company also offers bases, foundations, sheets, mattress protectors, bed frames, seat cushions, blankets, and duvets, as well as pet beds. It markets and sells its products through its e-commerce online channels, retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through Purple retail showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.

Address

4100 North Chapel Ridge Road, Lehi, UT, United States, 84043