Vera Bradley Inc

Footwear & Accessories
Consumer Cyclical

Prices are adjusted according to historical splits.

Vera Bradley Inc Stock Price


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Company Statistics

Market Cap.:
$205.90 million
Book Value:
Revenue TTM:
$493.66 million
Operating Margin TTM:
Gross Profit TTM:
$239.14 million
Profit Margin:
Return on Assets TTM:
Return on Equity TTM:

Company Profile

Vera Bradley Inc had its IPO on 2010-10-21 under the ticker symbol VRA.

The company operates in the Consumer Cyclical sector and Footwear & Accessories industry. Vera Bradley Inc has a staff strength of 2,180 employees.

Stock update

Shares of Vera Bradley Inc opened at $6.64 at the start of the last trading session i.e. 2023-09-12.

The stocks traded within a range of $6.64 - $6.8, and closed at $6.72.

This is a +0.6% increase from the previous day's closing price.

A total volume of 164,714 shares were traded at the close of the day’s session.

In the last one week, shares of Vera Bradley Inc have slipped by -7.18%.

Vera Bradley Inc's Key Ratios

Vera Bradley Inc has a market cap of $205.90 million, indicating a price to book ratio of 0.5179 and a price to sales ratio of 0.2821.

In the last 12-months Vera Bradley Inc’s revenue was $493.66 million with a gross profit of $239.14 million and an EBITDA of $21.24 million. The EBITDA ratio measures Vera Bradley Inc's overall financial performance and is widely used to measure its profitability.

In the trailing 12-month period, Vera Bradley Inc’s operating margin was 1.92% while its return on assets stood at 1.35% with a return of equity of -11.26%.

In Q2.6666666666667, Vera Bradley Inc’s quarterly earnings growth was a negative -2.1% while revenue growth was a negative 1.7%.

Vera Bradley Inc’s PE and PEG Ratio

Forward PE
Trailing PE

Its diluted EPS in the last 12-months stands at $-0.58 per share while it has a forward price to earnings multiple of 15.625 and a PEG multiple of 1.31. A low price to earnings ratio can mean the stock is attractively valued while a high ratio suggests the stock may be overvalued.

The PEG on the other hand provides a broader view compared to the P/E ratio and gives greater insight into Vera Bradley Inc’s profitability.

Vera Bradley Inc stock is trading at a EV to sales ratio of 0.4367 and a EV to EBITDA ratio of 8.2926. Its price to sales ratio in the trailing 12-months stood at 0.2821.

Vera Bradley Inc stock pays annual dividends of $0 per share, indicating a yield of 0% and a payout ratio of 0%.

Balance sheet and cash flow metrics

Total Assets
$391.50 million
Total Liabilities
$68.18 million
Operating Cash Flow
Capital Expenditure
Dividend Payout Ratio

Vera Bradley Inc ended 2023 with $391.50 million in total assets and $0 in total liabilities. Its intangible assets were valued at $391.50 million while shareholder equity stood at $256.52 million.

Vera Bradley Inc ended 2023 with $0 in deferred long-term liabilities, $68.18 million in other current liabilities, in common stock, $279.20 million in retained earnings and $0 in goodwill. Its cash balance stood at $48.52 million and cash and short-term investments were $48.52 million. The company’s total short-term debt was $19,587,000 while long-term debt stood at $0.

Vera Bradley Inc’s total current assets stands at $228.57 million while long-term investments were $0 and short-term investments were $0. Its net receivables were $26.12 million compared to accounts payable of $21.61 million and inventory worth $139.30 million.

In 2023, Vera Bradley Inc's operating cash flow was $0 while its capital expenditure stood at $909000.

Comparatively, Vera Bradley Inc paid $0 in dividends in 2023.

Other key metrics

Current Trading Price
52-Week High
52-Week Low
Analyst Target Price

Vera Bradley Inc stock is currently trading at $6.72 per share. It touched a 52-week high of $7.73 and a 52-week low of $7.73. Analysts tracking the stock have a 12-month average target price of $8.5.

Its 50-day moving average was $6.65 and 200-day moving average was $5.7 The short ratio stood at 3.92 indicating a short percent outstanding of 0%.

Around 2892.7% of the company’s stock are held by insiders while 5289% are held by institutions.

Frequently Asked Questions About Vera Bradley Inc

The stock symbol (also called stock or share ticker) of Vera Bradley Inc is VRA

The IPO of Vera Bradley Inc took place on 2010-10-21

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Vera Bradley, Inc., together with its subsidiaries, designs, manufactures, and sells women’s handbags, luggage and travel items, fashion and home accessories, and gifts. It operates through three segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. The company offers bag products, such as totes, crossbodies, satchels, clutches, backpacks, baby bags, and lunch bags; accessories, including ID holders, lanyards, wallets, wristlets, eyewear, scarves, hair accessories, and various technology accessories; bracelets, rings, and necklaces under Pura Vida brand name; and travel products consisting of rolling luggage, cosmetics, and travel and packing accessories, as well as travel bags comprising duffel and weekend bags. It also provides home products that include throw blankets, beach towels, and comforters, as well as items, such as mugs and tumblers; apparel/footwear comprising sleepwear, footwear, cotton face masks, outerwear, socks, and scarves; and stationery and merchandising products, as well as freight, licensing, and gift card breakage services. The company sells its Vera Bradley branded products through its full-line and factory outlet stores in the United States; and, an online outlet site, as well as its annual outlet sale in Fort Wayne, Indiana. As of January 28, 2023, it operated 51 full-line and 79 factory outlet stores. The company sells its Pura Vida branded products through wholesale retailers, as well as through Pura Vida websites, including,, and It also sells its Vera Bradley branded products to approximately 1,700 specialty retail locations, department stores, national accounts, third party e-commerce sites, and third-party inventory liquidators, as well as through licensing agreements. Vera Bradley, Inc. was incorporated in 1982 and is headquartered in Roanoke, Indiana.


12420 Stonebridge Road, Roanoke, IN, United States, 46783