Viad Corp

Specialty Business Services

Prices are adjusted according to historical splits.

Viad Corp Stock Price


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Company Statistics

Market Cap.:
$563.73 million
Book Value:
Revenue TTM:
$1.21 billion
Operating Margin TTM:
Gross Profit TTM:
$69.21 million
Profit Margin:
Return on Assets TTM:
Return on Equity TTM:

Company Profile

Viad Corp had its IPO on 2004-08-12 under the ticker symbol VVI.

The company operates in the Industrials sector and Specialty Business Services industry. Viad Corp has a staff strength of 1,387 employees.

Stock update

Shares of Viad Corp opened at $26.79 at the start of the last trading session i.e. 2023-09-12.

The stocks traded within a range of $26.77 - $27.38, and closed at $27.34.

This is a +1.26% increase from the previous day's closing price.

A total volume of 46,831 shares were traded at the close of the day’s session.

In the last one week, shares of Viad Corp have slipped by -7.7%.

Viad Corp's Key Ratios

Viad Corp has a market cap of $563.73 million, indicating a price to book ratio of 75.7916 and a price to sales ratio of 0.5502.

In the last 12-months Viad Corp’s revenue was $1.21 billion with a gross profit of $69.21 million and an EBITDA of $116.26 million. The EBITDA ratio measures Viad Corp's overall financial performance and is widely used to measure its profitability.

In the trailing 12-month period, Viad Corp’s operating margin was 5.71% while its return on assets stood at 3.77% with a return of equity of 11.33%.

In Q2, Viad Corp’s quarterly earnings growth was a negative -48.8% while revenue growth was a positive 0.3%.

Viad Corp’s PE and PEG Ratio

Forward PE
Trailing PE

Its diluted EPS in the last 12-months stands at $0.56 per share while it has a forward price to earnings multiple of 37.4532 and a PEG multiple of 2.4956. A low price to earnings ratio can mean the stock is attractively valued while a high ratio suggests the stock may be overvalued.

The PEG on the other hand provides a broader view compared to the P/E ratio and gives greater insight into Viad Corp’s profitability.

Viad Corp stock is trading at a EV to sales ratio of 1.0305 and a EV to EBITDA ratio of 10.443. Its price to sales ratio in the trailing 12-months stood at 0.5502.

Viad Corp stock pays annual dividends of $0 per share, indicating a yield of 2.4% and a payout ratio of 0%.

Balance sheet and cash flow metrics

Total Assets
$1.15 billion
Total Liabilities
$257.09 million
Operating Cash Flow
Capital Expenditure
$20.81 million
Dividend Payout Ratio

Viad Corp ended 2023 with $1.15 billion in total assets and $0 in total liabilities. Its intangible assets were valued at $1.15 billion while shareholder equity stood at $16.49 million.

Viad Corp ended 2023 with $0 in deferred long-term liabilities, $257.09 million in other current liabilities, 37402000.00 in common stock, $-348109000.00 in retained earnings and $123.90 million in goodwill. Its cash balance stood at $53.18 million and cash and short-term investments were $53.18 million. The company’s total short-term debt was $23,469,000 while long-term debt stood at $459.48 million.

Viad Corp’s total current assets stands at $269.19 million while long-term investments were $4.05 million and short-term investments were $15.27 million. Its net receivables were $147.66 million compared to accounts payable of $106.06 million and inventory worth $15.84 million.

In 2023, Viad Corp's operating cash flow was $-32152000.00 while its capital expenditure stood at $20.81 million.

Comparatively, Viad Corp paid $0 in dividends in 2023.

Other key metrics

Current Trading Price
52-Week High
52-Week Low
Analyst Target Price

Viad Corp stock is currently trading at $27.34 per share. It touched a 52-week high of $38.685 and a 52-week low of $38.685. Analysts tracking the stock have a 12-month average target price of $39.67.

Its 50-day moving average was $28 and 200-day moving average was $25.23 The short ratio stood at 4.19 indicating a short percent outstanding of 0%.

Around 328.9% of the company’s stock are held by insiders while 9492.6% are held by institutions.

Frequently Asked Questions About Viad Corp

The stock symbol (also called stock or share ticker) of Viad Corp is VVI

The IPO of Viad Corp took place on 2004-08-12

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Viad Corp operates as an experiential leisure travel, and live events and marketing services company in the United States, Canada, the United Kingdom, the United Arab Emirates, Netherlands, and Iceland. It operates through Pursuit, Spiro, and GES Exhibitions segments. The Pursuit segment offers vertically integrated attractions and hospitality in destinations with a collection of attractions, lodges, and sightseeing tours. The GES Exhibition operates as an exhibition services company that partners with exhibition and conference organizers as a full-service provider of strategic and logistics solutions to manage the complexity of their shows. The Spiro operates experiential marketing agency that partners with brands around the world to manage and elevate their global experiential marketing activities. In addition, the company offers a collection of travel experiences in recreational attractions, food and beverage, retail, and ground transportation services. It serves event organizers and corporate brand marketers directly, as well as through a distribution channel network that include tour operators, tour wholesalers, destination management companies, and retail travel agencies. Viad Corp was founded in 1926 and is headquartered in Scottsdale, Arizona.


7000 East 1st Avenue, Scottsdale, AZ, United States, 85251-4304